Live Events
We work the weekends everyone else watches.
Activations at the scale of a national event, and the systems that keep the people who showed up.
Activation as a service
This is not only a credential. Activations are something a brand can commission, run end to end by the same team that runs the channels afterwards.
Activation strategy
What the moment is for, who it is aimed at, and what it should leave behind. Planned against the calendar rather than built around a date that already arrived.
On-site production
Build, staffing, bar and service programme, run by a team that has worked national event weekends.
Content capture
Photography and video shot live in the room, delivered while the moment is still current.
Media relations
Press worked in advance and hosted on the night, so coverage comes from people who were actually there.
Digital follow-through
The part most activations skip: everyone who showed up written into the customer record, then reached again through the channels after the room clears.
Where we've worked
- NBA All-Star WeekendMulti-venue activation across an All-Star footprint.
- March MadnessTournament-window programming built around peak demand.
- The Final Four with Charles BarkleyTalent-led activation inside the Final Four weekend.
- The World GamesInternational event footprint with brand hosting.
The archive
Five separate productions, shot as they ran. Rooms at capacity, stage and production, talent on camera, and the brand present in the space.
NBA All-Star Weekend 2022, Cleveland
Redmont Vodka hosted across the weekend, from the activation room to the arena floor.
Redmont Vodka NYC launch, the Conrad
March Madness week in New York. A hosted room, run end to end.
The World Games, Birmingham
An international event footprint, hosted from the distillery outward.
Final Four 2022, New Orleans
The final pour with Karl Malone, shot live across the weekend.
Then the press
The room comes first. Coverage is what the room earns, the same weekend, carried outward by press that was already in it.
There's an event on your calendar. Let's produce it.
A conversation about your brand, your calendar, and what a full partnership would cover. No pitch deck.