Hotel Indigo dining room at dusk, tables set before service

SEO

Be the answer when someone is already looking.

Search work built for brands people experience in person, locations, menus, bottles, bookings and the coverage that backs them up.

Book a 30-minute walkthrough

What breaks without it

Demand for what you sell already exists. It gets typed into a search bar every night of the week.

If your locations, menus, hours and product pages aren't structured for it, that search resolves to an aggregator, a competitor, or a stale listing you don't control.

Coverage and events drive the searches. Search decides who collects them.

What we do

Location and entity foundations

Every location, brand and product treated as a real entity across your site, your listings and structured data, so search engines and AI assistants describe you the way you describe yourself.

Content that matches the actual question

Pages written for what people search before they book, order or buy a bottle, not keyword pages that read like keyword pages.

Technical health on a photo-heavy site

Image weight, layout stability and load speed handled deliberately, because an image-led site fails Core Web Vitals unless someone plans for it.

Earned media, made to compound

Press placements and event coverage linked, structured and pointed at pages that convert instead of expiring on a homepage.

The work

Indoggo Gin bottle photographed outdoors at golden hour
The bar at Hotel Indigo, bottles lit warm along the back
Dr. Kerklaan CBD product held in natural window light
Redmont Vodka activation room lit by the screen wall behind the booth

How we work together

Three ways to run it

DIY

For teams with an in-house marketer who wants better tooling.

  • Platform access for your team
  • Setup and configuration walkthrough
  • Client-managed day-to-day
  • Documentation and self-serve support
Book a 30-minute walkthrough

DFY

For operators who want it run, not managed.

  • GOALS runs it end to end
  • Structured onboarding
  • Monthly reporting
  • A named contact who knows your brand
Book a 30-minute walkthrough

DFY+

For multi-location and multi-brand groups with events in the calendar.

  • Everything in DFY
  • Quarterly strategy sessions
  • Creative production
  • Cross-channel planning around live moments
Book a 30-minute walkthrough

Proof

Ranked #1 upscale Caribbean restaurant on Google in Brooklyn

Continent Brooklyn

May 2025 to February 2026. Awareness up 72% (engagement wide result, SEO is one contributor).

Six keywords landed on page one

Judy Justice

None of the six were in the top 100 before the campaign.

See the case study

First page search results for nine keywords

INDOGGO by Snoop Dogg

See the case study

Eight keywords ranking on page one of search

Dr. Kerklaan

See the case study

Eight keywords on first page of search

Botanika Life

See the case study

Where this shows up

Hotel Indigo rooftop deck with the Brooklyn skyline behind

Let's look at what people already search for you.

Book a 30-minute walkthrough

Thirty minutes. If it isn't a fit, you'll know by the end of the call.