Bottles move where the brand shows up.

Brands

• LVMH
• SirDavis
• Redmont Vodka
• INDOGGO Gin
• Santo Spirits
• Bayab Gin

Redmont Vodka is Charles Barkley's brand. Santo Spirits is a tequila by Guy Fieri and Sammy Hagar, worked in collaboration with Fingerprint PR, web design, custom graphics and a QR code experience for American Airlines, with increased awareness, increased engagement, geo-targeting and experience design. No figures have been supplied for it.

Results

• SirDavis

  Retained and paid by LVMH.

  • 75% of annual sales plan delivered in presale
  • 6.5x engagement versus category leaders
  • 30x audience growth versus category leaders

  Hôtel Plaza Athénée activation

• Redmont Vodka by Charles Barkley

  • 200% year over year sales increase
  • 140% more reactions on Facebook than competitor average, measured against Cîroc, Casamigos, Aviation and Lobos 1707
  • Net audience growth up 48.7% quarter over quarter
  • Impressions up 52% quarter over quarter
  • Engagements up 74% quarter over quarter
  • Video views up 22.7% quarter over quarter
  • Engagement rate up 15% quarter over quarter

• INDOGGO Gin

  INDOGGO by Snoop Dogg challenged GOALS to increase consideration and purchase intent for a new strawberry-infused gin, through social marketing, digital ads and web design.

  • First-page search results for nine keywords
  • Increased return on ad spend
  • Fastest growth among gins on Instagram
  • More Instagram comments than other popular gins
  • More new followers than other gins combined

The work

Client photography from bottle shoots, tastings and activations.

What we run here

• SEO

  Search demand tied to where you're distributed.

• Social Media

  Capture at tastings and activations.

• CRM

  Trade and consumer lists kept separate.