Dr. Kerklaan CBD relief spray held up against a brick wall in daylight

CBD & Wellness

Channels that stay open when paid ones close.

Categories where ad accounts get restricted, so search, press and owned audience carry the growth.

Brands

  • BLESSWELL
  • Dr. Kerklaan
  • Botanika Life

BLESSWELL is DJ Khaled's men's CBD skincare and grooming line. Every brand on this page is a campaign client, channels run by GOALS with figures supplied by the client. Photography-only production credits live on the Content Production page.

Results

  • BLESSWELL

    BLESSWELL by DJ Khaled challenged GOALS to increase social media awareness and community engagement among male lifestyle and wellness enthusiasts for a new CBD skincare collection.

    • 700x increase in video views
    • 38x increase in net audience growth
    • 27x increase in impressions
    • 21x increase in publishing activity
    • 12x increase in engagement

    All figures vs. pre-engagement baseline.

  • Dr. Kerklaan

    CBD topical brand. Custom graphics, social marketing, content and strategy.

    • 4x holiday sales increase year over year
    • 6,140% net audience growth
    • 5,180% engagement rate increase
    • 8 keywords ranking on page one of search
  • Botanika Life

    CBD collection launch for style, fitness and wellness enthusiasts. Social media, influencer marketing and SEO.

    • 8 keywords on first page of search
    • 823% audience increase
    • 97.4% video view increase

The work

Client photography shot by GOALS for BLESSWELL, Dr. Kerklaan and Botanika Life.

What we run here

  • SEO

    Organic demand where paid is restricted.

  • CRM

    Owned audience you keep.

  • Web Design

    Commerce that converts on mobile.

Botanika Life Skin Elixir Set box on rocks with sea spray bursting behind it

You made the moment. Let's make it count.

Talk about a brand partnership

A conversation about your brand, your calendar, and what a full partnership would cover. No pitch deck.