Courtesy of Amazon MGM StudiosEntertainment
A national audience already knows the show. Search is where they act on it.
Campaigns for streaming and network titles, built so awareness turns into submissions, sign-ups and tune-in, not just impressions.
Titles
- Judy Justice (Amazon)
- Tribunal Justice (Amazon)
- Lil Jon Wants to Do What? (HGTV)
Two engagements, two different jobs. For Amazon, search had to do the recruiting. For HGTV, paid media had to carry a launch.
Case study: Amazon
Judy Justice and Tribunal Justice
The brief was to attract qualified litigants for the show and to rank for non-branded, high-intent search queries, the language people use when they are looking for a way to settle a dispute, not when they are looking for Judge Judy by name.
Services delivered: SEO · Digital Advertising
Courtesy of Amazon MGM StudiosA conversion-ready site
Fast, on-brand, and built around a frictionless litigant submission form, the shortest possible path from a search result to a completed application.
A lead generation engine
Headlines and calls to action tested continuously, so producers received a steady supply of qualified leads rather than raw traffic.
Technical and content SEO
Technical issues resolved, then a content plan built around the questions people were actually asking search engines about small-claims disputes.
The outcome
Six net-new keywords on page one of search, all of them previously outside the top 100.
Page-one visibility put the show in front of people at the moment of intent, converting awareness into a steady pipeline of qualified submissions for producers.
The strategy, in one page
The campaign brief, the three-part strategy and the outcomes, as produced by GOALS for Amazon.
GOALS Media GroupThe awards noted on the right-hand side of this graphic are context about the show's standing, not an outcome of our work. GOALS delivered the search and advertising results only.
In their words
“Page-one visibility on six net-new keywords transformed awareness into action, fueling a steady pipeline of qualified submissions.”
Case study: HGTV
Lil Jon Wants to Do What?
A renovation series on HGTV fronted by Lil Jon and designer Anitra Mecadon. GOALS ran digital advertising for the title. No performance figures have been released for this engagement, so none are published here.
Services delivered: Digital Advertising
Courtesy of HGTVWhat we run here
- SEO
Technical fixes and content built around real search demand.
- Web Design
Conversion-ready sites with forms people actually finish.
- CRM
Qualified submissions routed to the people who need them.
Thirty minutes. If it isn't a fit, you'll know by the end of the call.