Paid Media
Paid works when the rest of the stack is already holding what it sends.
Strategy, build and management across paid search, paid social, and digital out-of-home, digital radio and digital billboards through GOALS TV.
Talk about a brand partnershipWhere the money goes
Most brands run paid media into a page that doesn't capture, from a system that doesn't remember. The click arrives, the visit happens, and nothing downstream is holding it.
Paid works when the rest of the stack is already built: a page that converts, a customer record that stores who arrived, and channels that keep talking to them after the campaign stops running.
What we run
Campaign strategy, build and management.
Paid search, paid social, and digital out-of-home, digital radio and digital billboards through GOALS TV. Planned together rather than bought channel by channel.
Geo-targeting and audience building.
Audiences built around the footprint that matters: the trade area, the tour route, the distribution map, the release window.
Creative production for paid.
Creative made for the placement it runs in, produced alongside the campaign rather than adapted from whatever assets already exist.
Reporting written back to the customer record.
Performance reported against the same record everything else writes to, so a click is attached to a person, not just a conversion event.
The work
Campaign photography shot by GOALS, produced for the placements it runs in. No stock, no library.
INDOGGO. Campaign photography by GOALS.
Redmont Vodka. Photography by GOALS.
Botanika Life. Campaign photography by GOALS.
Dr. Kerklaan. Campaign photography by GOALS.
Management scope
Three levels of management
Single channel
One paid channel, built and managed against a defined objective.
- Campaign strategy and account build
- Audience and geo-targeting setup
- Ongoing optimisation and budget pacing
- Monthly performance reporting
Multi-channel
Paid search and paid social run as one plan.
- Cross-channel campaign strategy
- Creative production for paid placements
- Audience building shared across channels
- Reporting written back to the customer record
Full media management
Everything above, plus out-of-home, digital radio and digital billboards through GOALS TV.
- Search, social and GOALS TV planned together
- Quarterly media planning against the calendar
- Creative produced on a schedule, not per campaign
- Attribution reported against the customer record
Proof
200% return on ad spend
Good Product Entertainment
Increased return on ad spend
INDOGGO
Geo-targeted QR code experience with American Airlines
Santo Spirits
Qualitative only. No performance figures are published for this campaign.
Where this shows up
- CRM
The record a paid click is written back to, so a conversion is a person.
- Web Design
The page paid media lands on. If it doesn't capture, the spend leaks.
- Brand Partner
Media under management, run alongside the channels and the production calendar.
Media spend is always yours, and separate from management.
A conversation about your brand, your calendar, and what a full partnership would cover. No pitch deck.